Amazing Pet Expos - Quick Facts
Facts about Amazing Pet Expos (APE)
Our current slogan: Shop * Learn * Play * Adopt
APE’s mission has always been - and will continue to be - to educate pet lovers, promote pet adoption, let animal lovers know how they can make a difference and expose pet owners to the many valuable resources available to them in their own community. From learning about low-cost spay neuter options to adopting a pet to purchasing a $300 artisan pet bed, APE offers a comprehensive and interactive experience for pet lovers.
Established in 2008, originally as a fundraiser for St. Louis Boxer Rescue, the event became so large that it had to be moved to the St. Charles Convention Center and became the "St. Louis Pet Expo," (2009) an entirely different event than what was originally planned.
As the largest pet expo producer in the country, to date (9-2-2014), APE has produced 96 consecutive pet expos across the nation, from Anchorage to Miami and from Boston to San Francisco. Billed as the "ultimate pet party," these events have set the new standard for quality pet expos while introducing pet lovers to all of the pet resources that their local - and national - community has to offer.
The average one-day APE has an average of 135 exhibitors, live entertainment, education and demonstrations, a Petfinder.com mega-adoption area with more than 250 rescue pets available for adoption, low-cost immunizations, discounted microchipping, free nail trims for all the furry friends who need them and more.
Each pet expo is indoors, free to the public (with the exception of our NYC event) and all well-behaved pets are welcome with proof of age-appropriate immunizations (as applicable; i.e. birds won’t need to show proof of immunizations).
Approximately 75% of the exhibitors in an APE are locally-based ("exhibitor" refers to both for-profits and non-profits).
Each APE is promoted using a variety of traditional and non-traditional avenues: radio, television, direct mail pieces, handbills available at exhibitor businesses, flyers and print ads in local and national publications, as well as via street teams, community partnerships with other cause-based events (including those for the LBGT community, the arts and sustainable living), social media (we have 300,000 fans between all of our individual APE event Facebook pages), Twitter, tumblr, reddit, LinkedIn and Google+. We have an extremely large database of local and national event calendars that are updated weekly and call on a multitude of online bloggers. Lastly, we distribute press releases both nationally and locally leading up to a specific event and often have up to seven media segments in a given market as a result. This year, after being featured on Bloomberg and for 17 minutes on "Good Day New York" to promote our NY Pet Expo, we began being contacted to appear on each "Good Day" affiliate in our show markets. We’ve strengthened our partnerships with national pet magazine and currently have substantial coverage in "Animal Wellness (which includes a monthly blog post that we write)," "Modern Dog," "Modern Cat," "American Dog," and "The Bark."
Up until now, aside from general animal welfare issues of importance, the major company platform for awareness has been opposing Breed Specific Legislation (BSL). Often referred to as breed discrimination, BSL refers to laws that target dogs based on how they look rather than their actions. More than 700 US cities and 36 other countries have adopted breed-specific laws since the mid-80s. Currently, BSL most often focuses on Pitbull-types, but many cities also target Rottweilers, German Shepherds, Doberman Pinchers, Chows and other large breeds, including dogs that are often described as Pitbull-mixes, when in fact, they have no Pitbull genes at all. In fact, of the 290 military bases located in the US, none allow any of the breeds listed above to reside on base with their families. Additional platforms are being added in 2015 (see below).
"Pit Boss" Shorty Rossi and his canine sidekick, Hercules, have been the company’s national spokesperson (and spokes-pooch) since 2011 and have already committed to APE through 2015. When Rossi isn’t managing Shortywood Productions, a company that works with little people in the entertainment industry or filming "Pit Boss" or Animal Planet’s newest show, "Americas’s Cutest Pet" with Cat Daddy Jackson Galaxy, he’s working with Shorty’s Pitbull Rescue, a charity he formed that rescues, rehabilitates and places neglected and abused Pitbulls in loving, nurturing homes.
Words From Past Exhibitors
"The Virginia Beach Pet Expo has been a great opportunity to connect with potential clients and make the pet community aware of the services we offer in our community. We have participated in the events for 2 years now and have signed on for the 3rd already! Being indoors is wonderful and makes set up easy (the day before) and everything is taking care of for you! By far, the easiest community event at which to have a display."
"I was hesitant to participate in the Virginia Beach Pet Expo as my business is still quite small and this is the most I have ever spent on a space.
"Once upon a time, we thought that the biggest value of Pet Expo to Divine Canines was T-shirt sales. We now realize that Austin’s Pet Expo is one of our major recruiting events. Our biggest single need is for more dog-and-handler teams that we can train to become part of our pack. Pet Expo provides a wonderful pool of dog lovers who may have never thought about training their pups to become therapy dogs."
"I enjoyed the Pet Expo in OKC in 2014!! I am signed up again for 2015, cant wait!
"We have had booths at the Amazing Pet Expos ever since they first began doing them in Florida. We are very happy with their customer service, and we really like the staff! They always try to make you as satisfied as possible and give you personalized attention. When we invite people to come as attendees, they always tell us how much they enjoyed walking around, seeing vendors, adoptable dogs and cats, and fellow animal lovers. We are so happy that you added a Fort Lauderdale pet expo!! More for us to love!"
"The Bay Area Pet Expo is the latest and greatest for pet owners - This expo is the fastest growing event for pet owners of all types of animals. I've participated in this event for 3 years, the 2015 Expo will be my fourth, and WE LOVE IT. It is well organized, with a lot of fun events during the day. The very first Pet Expo I attended was as a guest. All the vendors were in one building. I met many vendors that I now buy from, and sell their product in my dog boutique. The Bay Area Pet Expo is a great way to advertise my business with a large number of pet/dog aficionados. This event is a MUST for all businesses in the pet industry, and a MUST for all pet owners as well."
"When we heard that Phoenix Pet Expo had moved to Westworld of Scottsdale, we were very excited to sign up, and what an amazing day it turned out to be! We brought over a dozen adoptable pugs, and had two find their forever homes with pre-approved adopters that day, and more that would eventually go to the potential adopters they met that day, once the home checks were done. We met a lot of new friends, and had a lot of our previous foster pugs stop by with their new families. There were times that the line to spin our Prize Wheel was longer than some of the lines for free dog food samples. It was such a great day, our Board decided to make the Phoenix Pet Expo one of our annual events. We are looking forward to 2015!"
"We were new to the Amazing Expos circuit in 2014 and had a great time exhibiting at 2 shows. The Amazing Expo team were wonderful in quickly answering any questions, informing me on pawsome money saving early bird specials and a-mazing exposure with advertising package options! Overall, each show gets better for our company's exposure and we have signed up again for 2 shows in 2015! Lots of fun and fur!!"
"Pet Expo was our first high-end venue that showcased our family's artwork aside from a few local and mail-in art exhibits around the US. Mind you, we were a little apprehensive due to the price, but not regretful in the least for having participated! Our family enjoyed meeting Shorty Rossi and Hercules, collecting a variety of information on various products and services, as well as connecting with other attendees. Naturally we made both sales and commissions on our individual artwork. We are scheduled to exhibit next year and can't wait to return! Thank you all!"
"Super staff, great follow up to vendors and a fair booth price."
"November 22, 2014 was our first Exposition as a vendor and we had neither a clue what to expect in booth setup or the type of success or failure we might endureduring this one day show in Tucson, AZ. Our no-tangle wooden dog leash was first publicly introduced under their guide and assistance and what we set in goals and achievements for our company were exceeded only by imagination.